INTRODUCTION
Lessyana Destin
Graduate Student of Management and Business – Bogor Agricultural University Class of R-50
Graduate Student of Management and Business – Bogor Agricultural University Class of R-50
Marketing
Management Class PMB 541
Lecturer : Prof Dr Ir Ujang Sumarwan, MSc
Dr. Ir. Kirbrandoko, MSM
Based on book
written by Ujang Sumarwan, Agus Djunaidi, Aviliani, H.C Royke Singgih, Jusup
Agus Sayino, Rico R. Budidarmo, Sofyan Rambe. 2009. Pemasaran Strategik :
Strategis untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang
Saham (Strategic Marketing: Strategy for Corporate Growth in Creating Share
Holder Value). Jakarta. Inti Prima.
Based on book written by Sumarwan, U., Achmad Fachrodji.,
Adman Nursal., Arissetyanto Nugroho., Erry Ricardo Nurzal., Ign Anung Setiadi.,
Suharyono., Zeffry Alamsyah. Cetakan ke 2. 2011. Pemasaran Strategik :
Perspektif Value-Based Marketing dan Pengukuran Kinerja Strategic Marketing:
Value Based and Performance Measurement Perspektives). Bogor, IPB Press.
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